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About Picmim

Four people who got tired of watching good businesses go quiet online.

We built the tool we wished existed.

Why we built Picmim

We kept seeing small businesses do great work, then disappear online because posting took too much time. Picmim is our answer to that.

Built by a small team in Koper

Good businesses go quiet for boring reasons.

Someone is busy. The draft is "almost ready". Approval is hiding in a chat.

So we built something that handles the waiting, the chasing, and the scheduling. You decide what goes out.

Tiny team. Strong opinions. Few meetings.

Gabriel Grbec, CEO & Co-Founder
CEO & Co-Founder

Gabriel Grbec

Runs operations, marketing, and keeps Picmim focused on what small businesses actually need.

Market pulse
Jani Bangiev, CTO & Co-Founder
CTO & Co-Founder

Jani Bangiev

Builds the platform architecture, AI integrations, and the technical foundation behind Picmim.

Keeps it running
Lucas Pisko, Lead Developer & Co-Founder
Lead Developer & Co-Founder

Lucas Pisko

Turns product ideas into reliable workflows and keeps the experience fast, clear, and easy to use.

Ships the thing
Ana, Content & Brand
Content & Brand

Ana

Shapes Picmim's voice, content direction, and the small details that make the product feel human.

Brand clarity

Why we built it.

We started Picmim because we genuinely believe that every small business deserves to be seen.

Not just the ones with a marketing team. Not just the ones who can afford an agency. The hairdresser who does incredible work but never has time to post about it. The cafe owner who makes the best coffee in town but whose Instagram has not been updated in three months.

They do not need another complicated tool. They need something that feels good to use. Something that takes the weight off "what do I post today?" and turns it into something they might actually look forward to.

Four people built this. With everything we had. Because we genuinely believe it matters.

And yes, we are pretty proud of it.

You have read enough about us. Time to see what we write for you.

Your first post is closer than it feels.