What's New in Picmim

Picmim v3 is a full internal redesign of the workspace experience. The app now puts PIM, the AI assistant, at the front of the product and gives teams a clearer way to plan, create, review, and schedule social content from one focused workspace.

This release also refreshes the core working surfaces across posts, calendar, media, analytics, settings, onboarding, and billing support flows, with legacy workspace and coaching surfaces removed to keep Picmim focused on social media planning and execution.

Redesigned Picmim workspace

We rebuilt the workspace shell with a redesigned navigation system, cleaner layout hierarchy, and more focused daily working views. Workspace home, accounts, settings, post lists, and mobile flows have also been refreshed so common actions are easier to find and complete.

PIM at the front

PIM now has a more central assistant role for planning, content creation, scheduling help, and workspace guidance. It has been expanded with tools for finding posts, reading current plans, proposing content plans, presenting calendars, and working with media library assets.

Planning and scheduling

There is a new planning workflow for building social schedules before turning ideas into posts. Plans can now be generated, reviewed, rewritten, rescheduled, visualized, and turned into scheduled content.

Media, composer, and analytics

The post composer experience has been redesigned, including better mobile drawer behavior, post activity, tags, previews, and provider options. The media library also has improved uploads, imports, Canva flows, folders, pending upload handling, and workspace-aware refresh behavior.

Platform improvements

Billing and plan support flows have been refactored, OpenRouter support has been added for AI text calls, and old frontend, route, API, and workspace surfaces have been cleaned up. Automated test coverage has also been expanded across planning, media uploads, PIM/chat, analytics copy, and post creation.

This release sharpened both the creative workflow and the account experience. We made it easier to move assets out of the media library, expanded what AI creation can do from a simple prompt, and added clearer visibility into AI usage at the workspace level.

Faster media and AI creation workflows

You can now download files directly from the media library, which makes it easier to reuse approved assets across campaigns and channels. We also introduced prompt-only image generation, so teams can create visuals from text alone without having to start from an uploaded reference.

Clearer usage insight and stronger onboarding

Workspace AI usage is now easier to understand with a sidebar summary that shows consumption and limits at a glance. We also upgraded onboarding brand analysis with richer visual extraction, including stronger colour and typography detection, to help new workspaces get to a more tailored setup faster.

Reliability improvements across the experience

This release also tightened a number of important edges, including pending media previews, large video analysis recovery, TikTok photo carousel handling, and Bluesky OAuth stability. Authentication flows were refactored and admin list pages were isolated from full refreshes, making the product feel steadier in everyday use.

This release train refreshed the chat experience while also strengthening analytics and onboarding reliability behind the scenes. The headline changes are more polished AI interactions, better document and video support, and fewer rough edges when connecting accounts or getting started.

A redesigned AI chat experience

Chat received a full visual refresh with a lighter, more refined composer, better typography, smoother welcome transitions, and a more comfortable mobile layout. These changes make the assistant feel calmer and easier to use during longer sessions, especially on smaller screens.

Better support for richer media workflows

We added LinkedIn PDF posting and previews, plus video analysis support in AI chat and media workflows. A Ghostscript fallback now helps PDF previews stay available in more environments, which reduces friction when working with document-based content.

Harder-to-break onboarding and analytics

We improved the getting-started flow and simplified key onboarding moments, while also fixing several analytics edge cases around Meta and account discovery. That includes safer handling when Instagram or Facebook data objects are missing, more compatible token parsing, and more reliable daily insights requests.

This release brought a major analytics and account-management expansion to Picmim. We focused on giving teams deeper visibility into paid and organic performance, stronger Google-connected workflows, and more useful admin tools for managing users at scale.

Deeper analytics and Meta ads visibility

We added support for boosted Meta ads data, paid performance metrics, and richer account metadata. Analytics discovery was expanded and made more deliberate, with separate scheduling for discovery and refresh work so data collection can scale more predictably across platforms.

Better media and publishing coverage

Carousel media handling is now more complete, including stronger thumbnail durability and better Facebook fallbacks. We also fixed several platform-specific publishing issues, including X image uploads, Facebook reel and video handling, and YouTube re-authentication, so teams can publish with fewer interruptions.

Stronger Google and admin workflows

Google sign-in is now available in marketing authentication flows, and enterprise workspaces gained Google-connected services for YouTube and Google Business Profile. On the operations side, the admin users area now includes lifecycle KPIs, attention widgets, and improved filtering, making it easier to understand user health and act on it quickly.

This release marks the start of a much more capable AI chat in Picmim. Instead of feeling like a simple prompt box, chat now behaves more like a working assistant that can help you plan, generate, refine, and track creative work inside the same conversation.

A real assistant workflow, not just a chat box

We introduced the assistant tool runtime and upgraded the chat timeline so the AI can do more than answer with plain text. Conversations now support richer task flows, clearer step-by-step progress, and a more structured sense of what the assistant is working on, which makes longer creative sessions easier to follow and trust.

Better planning, drafts, and creative continuity

The new chat experience is built to carry context forward more effectively. It supports stronger draft handling, better post preview flows, and a more continuous thread of references while you iterate. That means it is easier to move from an idea, to a plan, to multiple draft directions without losing the thread of what you were building.

Richer media-aware AI tools

We also expanded the assistant's creative toolbox around media. The new AI chat is designed to work more naturally with images, URLs, and media references, making it easier to pull visual context into the conversation, keep asset references connected, and support more visual content workflows inside chat.

A smoother experience across the product

Around the new assistant, we also improved onboarding, authentication, and mobile usability so the whole flow feels more polished from first login to daily use. Admin operations were consolidated, dashboard trends expanded to a broader 30-day view, and several publishing and editing edges were hardened across TikTok, LinkedIn, media handling, and smaller-screen layouts.

This release focused on helping teams communicate more clearly across languages, stay informed about product changes, and run lifecycle email campaigns with more control. We also tightened localisation so notifications and support content feel more consistent from first visit to follow-up email.

Better communication and self-serve guidance

We added AI-powered translation workflows to help teams adapt content more quickly, and launched a locale-aware Help Center with contextual guidance throughout the product. We also introduced the new public "What's New" experience, making it easier to keep up with improvements without digging through technical release notes.

Smarter lifecycle emails

Drip email campaigns are now more flexible and more reliable. Email sends now respect each user's preferred language, date formatting is locale-aware, and drip scheduling can be configured with a safer default time. We also improved post-trial follow-up tracking so campaign timing can reflect a user's history more accurately.

Reliability and polish

Alongside these feature updates, we cleaned up translation issues, improved redirect handling so error states feel less disruptive, and strengthened analytics event wiring behind the scenes for more dependable reporting.

Over the last two weeks, we focused on making billing more reliable, analytics more actionable, and everyday publishing smoother. This release includes improvements across subscriptions, checkout flows, tracking, and editor usability.

Product and workflow updates

We introduced adaptive image compliance optimization with configurable quality budgeting, so teams can better balance image quality and platform requirements. We also refreshed the login page design for a cleaner first-touch experience, and added GA4 tracking across key marketing pages to improve campaign visibility.

Billing and subscription improvements

Stripe support has been expanded with promo codes and addon purchases for active subscriptions, including cases where a base plan is not being changed. We also now localize Stripe Checkout and Customer Portal sessions based on each user's language, creating a more consistent billing experience end to end.

Reliability and polish fixes

To improve payment stability, Stripe Checkout idempotency now uses payload hashing to prevent key collisions. Trial handling has been corrected so trials end immediately when a paid subscription is purchased. On the publishing side, TikTok caption whitespace is normalized before publish, toolbar DOM structure has been standardized for consistent vertical alignment, and several editor refinements were shipped, including ALT badge layering, post action spacing, and toolbar label polish.

Analytics refinement

PostHog event tracking was updated to improve event consistency and reporting quality.