UTM links that
don't break reporting.
Build tagged campaign URLs and catch the mistakes that quietly split one campaign into three rows in your analytics. Nothing you type leaves your browser.
Runs entirely in your browser. Your URLs are never sent to a server or tracked.
Your tagged link
Fill in a destination URL, source, and medium to build your link.
Schedule the post that uses this link
Picmim lets you draft, schedule, and publish to every platform from one calendar — with your tagged links already in place.
Get started with Picmim →Frequently asked questions
What are UTM parameters?
They are tags added to the end of a URL that tell your analytics where a visitor came from. utm_source names the platform, utm_medium the channel type, and utm_campaign the specific campaign. Without them, most social traffic collapses into a single unhelpful "referral" bucket.
Why does capitalisation matter?
Because analytics tools treat utm_campaign=Summer and utm_campaign=summer as two separate campaigns. One campaign then appears as several rows, each with a fraction of the real numbers. Sticking to lowercase avoids the problem entirely, which is why this builder flags it.
Which parameters do I actually need?
Source and medium are the two that matter — analytics groups traffic by them, so a link without them is barely better than untagged. Campaign is worth adding whenever you want to compare efforts. Term and content are optional and mostly useful for paid search and A/B testing.
Is my URL sent anywhere?
No. The link is assembled in your browser and never sent to Picmim, stored, or included in analytics. We only record that the tool was used, never what you typed into it.