Templates

Templates let you save reusable post structures so you can publish consistent content faster. Create templates for recurring post types, campaigns, or client deliverables, and share them with your team for unified branding.

Creating a Template

Turn the post you are writing into a reusable template from the composer. Templates preserve your caption structure, media placeholders, platform selections, and hashtag groups so you can quickly replicate successful post formats.

1. Compose a post as you normally would.
2. Open the Template manager from the composer toolbar.
3. Click "Save as Template".
4. Give the template a descriptive name.
5. Include placeholder text in brackets like [Product Name] or [Date] for fields you will customise each time.
6. The template is saved in the composer Template manager for you and your team.

Using a Template

Use a template from the composer to pre-fill the editor with your saved structure. All caption text, media placeholders, platform selections, and hashtags load automatically so you just need to customise the variable parts.

1. Click "New Post" and open the Template manager from the composer toolbar.
2. Browse the saved templates to find the right one.
3. Select a template to load it into the post editor with all pre-filled content.
4. Replace any placeholder text with the actual content for this specific post.
5. Attach new media files to replace any media placeholders.
6. Publish or schedule the customised post as usual.

Managing Templates

Edit or delete templates from the composer Template manager as your content strategy evolves. Keep your saved templates clean by removing templates you no longer actively use.

1. Open the Template manager from the composer toolbar.
2. Edit an existing template to update its name or saved content.
3. Delete templates you no longer need. Deleted templates cannot be recovered.
4. Save a new template when you need a variation for a different campaign or platform.

Template Variables

Use placeholder variables in your templates that you replace with real content each time you use the template. This keeps your templates flexible while maintaining a consistent structure.

1. When creating a template, type placeholder text in square brackets: [Product Name], [Offer Details], [Link].
2. When you use the template, these placeholders are highlighted in the editor.
3. Replace each highlighted placeholder with the actual content for the specific post.
4. You can also set default values for placeholders that are usually the same.

Naming Templates

Use clear template names so your team can find the right starting point quickly. Names can reference content type, campaign, client, or platform.

1. Give each template a short, descriptive name.
2. Include the campaign, client, or platform in the name when it helps your team.
3. Remove old templates that are no longer useful.

Sharing Templates with Your Team

Templates are shared across your workspace by default. Any team member can use templates created by others, ensuring consistent branding and messaging across all content.

1. Templates created by any team member are visible in the composer Template manager.
2. Team members can use shared templates as starting points for new posts.
3. Keep template names clear so everyone understands when to use them.
4. Use templates to onboard new team members with proven content formats.