Analytics & Reporting

Picmim analytics gives you a comprehensive view of your social media performance. Drill down from workspace-wide metrics to individual post insights, benchmark your performance against your own averages, and export data for stakeholders.

Workspace Analytics

The workspace view aggregates performance data across all your connected accounts. See total followers, total accounts, and total posts published (all-time), alongside period-specific metrics that help you understand trends and growth.

1. Navigate to Analytics from the sidebar. The default view shows workspace-wide metrics.
2. View all-time totals: total followers across all accounts, number of connected accounts, and posts published.
3. Select a period (7 days, 30 days, or 90 days) to see period-specific metrics: impressions, reach, engagement, engagement rate, and followers gained.
4. Compare with the previous period using the delta indicators (e.g., "+12% vs last period").
5. Check growth rates: month-over-month (MoM), quarter-over-quarter (QoQ), and year-over-year (YoY).

Account-Level Analytics

Break down performance by individual social account. See detailed metrics for each platform including follower growth, engagement rates, content performance, and audience insights.

1. Switch to the Account tab in Analytics.
2. Select one or more accounts to compare side by side.
3. Review key metrics per account: followers, following, profile views.
4. Check content metrics: posts published, impressions, reach, likes, comments, shares.
5. Monitor engagement rate, video views, story views, website clicks, and saves.
6. Track followers gained and followers lost within the selected period.

Platform Availability and API Limits

Not every platform exposes the same analytics through its API. The metrics you see in Picmim depend on the platform, the account type you connected, and the content format supported by that platform.

1. LinkedIn Company Pages expose analytics through LinkedIn's API, while personal LinkedIn profiles have more limited analytics availability.
2. Instagram Standalone uses the same Picmim analytics views and reporting for the supported Instagram metrics available in Picmim.
3. Story, Reel, document, and photo-post metrics can vary by platform because each network exposes different reporting fields.
4. If a metric is unavailable for a platform or account type, Picmim leaves it out rather than inventing a number.

Post-Level Analytics

Analyse individual posts to understand which formats, topics, and posting times drive the best results. Each post shows engagement over time and a detailed breakdown of all metrics.

1. Switch to the Posts tab in Analytics.
2. Sort by engagement, reach, clicks, or any other metric to find your top performers.
3. Click on any post for a detailed breakdown including engagement timeline.
4. Compare performance across platforms for multi-platform posts.
5. Use the insights to refine your content strategy and posting schedule.

Period Selector

Switch between preset periods (7 days, 30 days, 90 days) or set a custom date range to analyse specific campaigns or events. All metrics and charts update instantly when you change the period.

1. Use the period buttons at the top of the Analytics page to switch between 7d, 30d, and 90d.
2. Click "Custom" to select a specific start and end date.
3. All metrics, charts, and comparisons update to reflect the selected period.
4. The comparison delta shows performance change relative to the preceding equal-length period.

Benchmarking and Performance Rank

Understand how your content performs relative to your own benchmarks. Picmim calculates a performance rank (0-100) for each post and compares it against your account average, similar posts, and your top 10% performing content.

1. Open a post's detailed analytics to see its performance rank score.
2. The rank (0-100) shows how this post compares to your other content.
3. View the comparison against your account average to see if it over- or under-performed.
4. Check the "Similar Posts" comparison to benchmark against content of the same type.
5. Use the "Top 10%" comparison to see how close the post is to your best-performing content.

Best Time to Post Heatmap

The AI-powered heatmap visualises when your audience is most active and engaged. Darker cells indicate higher engagement potential, making it easy to identify the optimal posting times for each day of the week.

1. Navigate to Analytics and open the "Best Time to Post" section.
2. View the heatmap grid showing days (rows) and hours (columns).
3. Darker or more intense colours indicate higher engagement potential.
4. Hover over any cell to see the specific average engagement rate for that time slot.
5. Use this data when scheduling posts or configuring your queue time windows.

Growth and Engagement Charts

Visualise your performance over time with interactive charts. Track follower growth trends, engagement rate changes, and content performance patterns across your selected period.

1. Scroll through the Analytics page to see the various chart visualisations.
2. The growth chart shows follower changes over the selected period.
3. The engagement chart plots engagement rate trends to spot patterns.
4. Retention graphs show how audience engagement holds up over multiple posts.
5. Hover over data points to see exact values and dates.

Exporting Reports

Download analytics data as CSV files for sharing with clients, stakeholders, or your team. Export raw data for custom analysis or presentations.

1. Select the date range and metrics you want to include in your export.
2. Click the "Export" button in the Analytics toolbar.
3. Choose CSV format for raw data that you can open in any spreadsheet application.
4. The file downloads to your device immediately with all selected metrics.

Facebook, Instagram & Meta: what can look like an “error” but isn’t always your fault

Meta’s APIs sometimes return long technical messages. Picmim interprets a few common patterns so analytics stays useful: we skip deleted or hidden content quietly, we do not treat “that ID does not exist” the same as a broken login, and we combine paid metrics when several ads point at the same post. What you read here is the friendly version — nothing replaces the raw error text in your Picmim analytics server logs, so your team still sees the exact JSON or SQL message Meta and MySQL returned.

1. Boosted posts and paid breakdowns need ad access on the token. If Facebook asks during reconnect, allow ad permissions (ads read) — then use Refresh permissions on the Facebook or Instagram account in Picmim.
2. A Page “video” list can occasionally include Instagram media IDs. Those nodes are not classic Facebook video posts, so video-only metrics may be unavailable — your Instagram account analytics still holds the right story.
3. Post IDs can be stored as the short half or the full `owner_post` form. We match both so spend and impressions line up across full-account sync and single-post updates.
4. If sync logs mention rate limits, Meta is throttling requests — try again later; it is usually temporary.
5. If two sync jobs write the same daily snapshot at once, MySQL may log a duplicate-key message for `analytics_post_history`. Picmim treats that as a harmless race; engineers still see the full exception text in logs.